Mastering SEO optimization can be difficult, especially if you’re just starting out. Fortunately, finding the best SEO tools is possible, especially thanks to the list below. Be careful, you do not need to try all these tools, rather try to determine beforehand which ones are best suited to your SEO needs.
1 - Ahrefs
Ahrefs is one of the best known SEO tools in the world. Some SEO experts use its popularity audit features on a daily basis, which is the very source of user satisfaction.
From a competition analysis perspective, you can also use Ahrefs to determine your competitors' backlinks to use, for example, as a starting point for your site’s netlinking strategy.
By adding its keyword search and technical audit features, you get a beautiful Swiss Army knife, specialized netlinking. A tool that can be essential for anyone wishing to improve their SEO. 2 - Google Search Console
Free to anyone with a site, Google Search Console lets you monitor and report your presence in SERPs (search result pages). For the setting, nothing simpler, you just have to check your website by adding a piece of code in the <head> of your site (there are other verification methods). Although you do not need a Search Console account to appear in Google’s search results, the tool offers interesting metrics, coming directly from the search engine databases.
As an SEO coverage tracking tool, Search Console can help you understand how Google perceives your site. As an SEO performance tracking tool, it will allow you to have an eye on the evolution of your positions, clicks and SEO impressions. 3 - Semrush
As they are particularly comprehensive, SEO marketing tools «all in one» are all the rage in the field of digital marketing. Semrush is no exception, as he is Ahrefs' direct competitor.
This SEO tool allows you to easily evaluate your natural positions, but also to detect various opportunities for keyword targeting.
One of the most popular features of the SEO tool is undoubtedly its «Keyword Magic Tool», allowing you to search for keywords, get suggestions and all the data that goes with it:
Research volumes
Competition indices
Research intent (new)
And many more!
4 - Moz Pro
Moz Pro SEO software continues to be among the best SEO tools and still receives various praise from professionals. Some specialists rejoice at how Moz adapts to Google’s recurring algorithm changes, while others thank its helpful forum, allowing everyone to get an insightful answer to many questions. When it comes to functionality, whether you’re looking for keyword ideas or want to conduct an authority analysis of a competitor site, Moz will provide the answers you need. You just have to try it! 5 - SpyFu
While SpyFu has a more than interesting premium version, many SEO professionals have loved its free features. If you are just starting out, you can easily start testing the tool in free version, then lean towards the paid if necessary. Like Semrush, you can search for keywords using this tool, or quickly determine which keywords your competitors are ranking on.
If you are particularly interested in competitive analysis, this tool offers audit features to determine various SEO indicators of your competitors, among them: The number of keywords positioned The number of SEO clicks (traffic) The positioning history 6 - Woorank
As an SEO analysis tool, Woorank offers free and paid options to track your positioning data. Note that you have the opportunity to add your competitors' sites to the tool to discover which keywords they target, very useful for SEO Benchmark. Woorank can also help you identify other elements on a site, such as duplicate content and many other technical SEO factors, useful when you want to optimize a site from A to Z for Google. 7 – Majestic SEO
Majestic has countless useful features such as “Site Explorer”, which gives you an overview of the analyzed site, including: - The number of backlinks - The number of referring domains - The profile of anchors - The theme of backlinks Even though it is not known for that, it also works as an SEO keyword search tool. Note that its core business remains the analysis of popularity and authority of websites (netlinking), notably famous for its exclusive indicators: TF and CF. 8 - SEOQuake
SEOQuake is an extension of Chrome that acts like other SEO tools we have just discussed. It therefore performs site analyses (backlinks, internal links, etc.), while offering the possibility of comparing different websites from an SEO point of view.
Other features of this SEO analysis tool include the ability to perform page audits for SEO, determine the density of a specific keyword, etc. Also note that many data of the tool are exportable in PDF, convenient to share all this to your teammates!
9 – Siteliner
Siteliner is an SEO checker that helps you identify duplicate content on your website. What is duplicate content? This term refers to all the contents of a site, identical to those of other sites, this can be harmful to your positioning. With anti-duplicate tools like this one, you will be able to analyze your entire website to identify its duplicated content, but also other elements like broken links and many others.
It also compares your site to the average of the other areas analyzed to help you better understand where you stand on the aspects addressed. 10 - Screaming Frog
Finally: Screaming Frog is considered one of the best SEO crawlers. This very affordable tool will allow you to imitate the behavior of Google robots, and to pinpoint the main technical problems related to your site (duplication, indexability of pages, structures <hn>...).
If this tool is less intuitive at first than those presented above, it will bring you a lot in the long term!
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